Cooling intimates for hot bodies.
Ridiculously soft. Naturally sweat-wicking. Forever-chemical-free. Leakproof bottoms, supportive tanks, and breathable comfort that keeps you cool.
Our tops feature thoughtfully designed pieces in the softest, sustainable, and naturally sweat-wicking fabrics — from bamboo knit crops to Tencel Modal ribbed tanks. Made for sleeping, chilling, and everything in between.
With invisible light leak protection, flat seams, and zero elastic. Our core three styles all have a double layer of our crazy soft bamboo knit in the front to gently hold your belly as well.
Really into Hotness.
Here's where customers tell us if we're we're hot or not.
“This tank is perfection! The fabric, the cut...it's perfect. I ordered it in white and now I need it in grey and red!”
“If you’re looking for underwear that look cute and flattering but are breathable and comfy then these are 10000% for you. Everything from the cut to the colour and fabric are absolutely perfect.”
“Fit and material are fabulous, completely worth it! The colours are amazing. Fit is flattering and comfortable. Need to order the other styles!”
“I wore these skiing and at one point had to pick up a kid off who tumbled. I peed a bit because the kid was so heavy and I was SHOCKED that it didn't leak.”
Intimates designed to serve.
Thoughtfully designed with cooling, naturally sweat-wicking fabrics. Forever chemical free and sustainable. Feel yourself.
Naturally Cooling
Our natural fabrics bamboo and Tencel (beech tree) help regulate temperature so you keep your cool, even when you're not.
Sweat-Wicking & Breathable
Designed to draw moisture away from your body. Quick to dry. No need to change after a night-sweat.
Gentle on Sensitive Skin
Our soft, forever-chemical free fabrics are kind to skin and perfect for perimenopause and other hormonal changes.
Leakproof Confidence
Light protection hidden in our bottoms protect your pants in the case of unexpected spotting, or sneezing. IYKYK.
Designed for real bodies
Flattering, supportive fits. Coverage where you sweat. A wider gusset. Smoothing without constraining.
Easy to care for and made to last.
Durable, high-quality fabrics that hold their shape. OTEX-certified. Machine washable. Accidental dryer-able. Made with care in Canada.
We aim to help you feel comfortable. Even when you don't.
Designed for sleeping and chilling, and everything in-between.
Look hot. Feel cool.
Our bodies maybe be changing, but our style shouldn't have to suffer in order to get some relief from hormones-gone-wild. Our styles are effortlessly sexy and made from bamboo and tencel (beech tree) knits that are incredibly soft. For sleeping. For chilling. For feeling yourself.
Worn by women leading change.
Our models are our role models. Founders, builders, and community-makers who inspire us by being comfortable in their own skin. We're so fortunate to be able to learn from their life experience.
Jenn
Founder, Cheekbone Beauty
Jenn is a huge inspiration to us over here and we are still pinching ourselves that she joined us for our most recent shoot. Jenn is the founder of @cheekbonebeauty a Canadian, Indigenous-led cosmetic brand with a mission to create clean, earth-conscious makeup that celebrates real skin, real people, and our shared planet.
Alison
Founder 48North, Founder RIPPED, Co-Founder Other People’s Pot
Alison was one of our very first cheerleaders and the coolest, smartest, hottest big sister we've ever known. Fun fact, 15 years ago our founder Michelle posed topless for a campaign for Alison when she was running Rethink Breast Cancer, which she founded. So it's a real full circle moment for us to get her in front of the camera in her skivvies as well.
Rachel
Founder, CCO, SUPERHUMAN
Rachel is a superhuman. CCO. Mom. And long time friend to our founder Michelle. After spending 20 plus years watching Michelle hang around in her underwear if she was ever in her home, she was happy to return the favour to anyone who visits this site.
Nora
Founder, Noda Designs
Nora runs a prominent interior and product design studio in Toronto and designed the house we were lucky enough to have her pose in.
Laura
NYC Nightlife Consultant
Laura Stemmer is a NYC nightlife consultant, fashion veteran and creator. We were lucky enough to meet her through a women's event we participated in in NYC. What's hotter than being a mom? Is what she asks on her insta @laurastemmer To us she's not just a regular hot mom, she's a cool mom.
About
I woke up from yet another perimenopausal hot flash, both soaking through and having to change out of my cotton underwear and tank.
I did some scrolling looking for cute underwear designed for women going through the physical symptoms that come with the territory. Not period underwear. Not sports underwear. Irritable skin, hot-flashing then chilling, sometimes peeing a tiny bit when you sneeze underwear.
Turns out there weren't any.
Introducing Hotness. Made for women, by women who are in the thick of perimenopause and still looking to feel like themselves.
Bottoms made from a super-soft bamboo knit which is naturally sweat wicking and anti-microbial. With flat seams cause our bodies (and minds!) don't need any more irritation. And finally, made with an invisible, forever-chemical-free, leak-proof layer designed to keep your pants safe if you sneeze.
Matching Ribbed tanks made from naturally cooling eucalyptus fibers.
Hot is so cool right now.
Michelle Spivak, Founder
